PLAYR STARTER CAMPAIGN BRIEF BRAND INFORMATION
Build Your CampaignWhether you’re launching your first athlete marketing campaign or scaling an existing program, Playr makes it easy to connect with the right athletes. Before launching your opportunity, take a few minutes to define your goals, target audience, deliverables, timeline, and
compensation using the campaign setup form below.This information serves as the foundation for your campaign and helps athletes clearly understand your expectations before applying. A well-planned campaign leads to better athlete matches, stronger content, smoother communication, and better results.Need additional guidance? Contact the Playr team for support. [email protected]
PLAYR STARTER CAMPAIGN BRIEF
BRAND INFORMATION
Brand Name: _______________________
Campaign Contact: _______________________
Email: _______________________
- WHAT ARE YOU PROMOTING?
☐ Product
☐ Service
☐ Mobile App
☐ Event
☐ Other: _______________
Campaign/Product Name:
- WHO IS YOUR TARGET AUDIENCE?
☐ High School Athletes
☐ College Athletes
☐ Parents
☐ Coaches
☐ Fitness Enthusiasts
☐ General Consumers
☐ Other: _______________
- WHAT ARE THE 3 MOST IMPORTANT THINGS CREATORS SHOULD MENTION
- ______________________________
- _____________________________\
- WHAT ACTION SHOULD VIEWERS TAKE?
☐ Visit Website
☐ Download App
☐ Use Promo Code
☐ Follow Brand
☐ Purchase Product
☐ Other: _______________
Link / Promo Code:
- REQUIRED TAGS OR HASHTAGS
- ANYTHING CREATORS SHOULD AVOID?
DELIVERABLES
☑ 1 Instagram Reel
☑ 3 Instagram Stories
☑ 1 Feed Post (Carousel of 5 Lifestyle Photos)
POSTING TIMELINE
Upon receipt of product or attendance at event:
☑ Reel posted within 7 days
☑ Stories posted within 14 days
☑ Feed Post posted within 14 days
COMPENSATION
☐ Product Only
☐ Fixed Payment
☐ Affiliate Commission
☐ Product + Payment
Amount: $__________
Product Provided?
☐ Yes
☐ No
Estimated Product Value: $__________
CREATOR FREEDOM
☐ Creator may use their own style and wording
☐ Brand approval required before posting
USAGE RIGHTS
☐ Organic Use Only (Social Media + Website)
☐ Paid Advertising Rights Included
Note: Paid Advertising Rights may require additional compensation.
FINAL APPROVAL
Approval Required Before Posting?
☐ Yes
☐ No
Contact name and number __________
