ZentraZone × PLAYR Athlete Challenge: UGC Requirements & Submission Guide

We want to see how you train, compete, prepare, focus, and perform — and how ZentraZone fits into your routine.

Your content should feel authentic to you. There is no need to create a highly scripted commercial. Show us your personality, your sport, and what being “in the zone” means to you.

STEP 1: CAMPAIGN GOALS

The ZentraZone × PLAYR Athlete Challenge is designed to:

• Build awareness of ZentraZone among athletes and sports communities

• Introduce athletes to the ZentraZone product

• Generate authentic athlete-created content

• Create social media engagement and conversation

• Showcase how different athletes find their zone

• Identify athletes with strong content and brand potential

• Create opportunities for future athlete partnerships and affiliate relationships

STEP 2: ATHLETE PARTNERS

This campaign is open to eligible athletes 18 years of age and older.

We are looking for athletes across sports, competition levels, backgrounds, and locations who can authentically represent what it means to perform under pressure.

Your content should reflect you — your sport, your personality, your preparation, and your version of “the zone.”

Step 3: ZENTRAZONE AFFILIATE REGISTRATION — REQUIRED

After you agree to the required campaign Terms & Conditions and Release, you will be directed to the ZentraZone affiliate registration page.

You must:

• Create your ZentraZone affiliate profile

• Complete the required registration information

• Select YES in the PLAYR Athlete dropdown field

• Use your unique ZentraZone affiliate link as directed in the campaign

Your affiliate link is required for the Instagram Story portion of your submission.

STEP 4: REQUIRED DELIVERABLES

This is the most important part. Every participating athlete must complete ALL required deliverables below.

1. INSTAGRAM CAROUSEL POST — REQUIRED

Create and publish one Instagram carousel post containing exactly five original images featuring ZentraZone.

Your carousel should:

• Contain five images

• Feature you and your sport, training, preparation, or performance

• Clearly feature the ZentraZone product

• Show how ZentraZone fits into your routine or your version of “the zone”

• Be authentic and engaging

• Include the required product, athlete, and affiliate messaging

• Invite @nil.playr1 and @zentrazone_ as collaborators

• Include the required collaboration invitations before publishing

IMPORTANT — COLLABORATOR REQUIREMENT

You must invite both:

@nil.playr1
@zentrazone_

as collaborators on your Instagram carousel post.

IMPORTANT — DO NOT PRODUCT TAG

Do not use Instagram’s product-tagging feature to tag the ZentraZone product.

Product tagging may override or interfere with the required affiliate link.

2. INSTAGRAM STORY — REQUIRED

After publishing your required carousel post, share it to your Instagram Story.

Your Story must:

• Feature or share your ZentraZone carousel post

• Tag @nil.playr1

• Tag @zentrazone_

• Include a Link Sticker using your unique ZentraZone affiliate link

• Set the Link Sticker description to exactly: your unique affiliate link

You may also include:

Use my affiliate link for 10% off.

You may create additional Stories if you choose.

4. SUBMIT YOUR CONTENT THROUGH PLAYR — REQUIRED

After publishing your required Instagram content, go to the PLAYR app and direct message PLAYR with:

• The link to your Instagram carousel post

• Confirmation that your required Instagram Story has been posted

This allows your entry to be reviewed as part of the Enter the Zone Athlete Challenge.

REQUIRED TAGS + AFFILIATE LINK

Your required Instagram content must include:

@nil.playr1
@zentrazone_

Your Instagram Story must also include your unique ZentraZone affiliate link using a Link Sticker.

The Link Sticker description must say:

affiliate link

You may include:

Use my affiliate link for 10% off.

Please double-check your tags, collaboration invitations, and affiliate link before publishing.

CONTENT TIMELINE

Your individual submission deadline is 28 calendar days from the date your campaign entry is accepted.

Your required Instagram carousel, Instagram Story, affiliate registration, and PLAYR direct message must be completed by your individual deadline.

Your exact deadline will be provided to you when you are accepted into the campaign.

Late submissions may not be eligible for judging.

CONTENT EXPECTATIONS

SHOW US YOUR ZONE

Your five-image carousel should tell some version of:

Who are you?
What do you do?
What does being “in the zone” mean to you?
How does ZentraZone fit into your routine?

You can interpret Show Us Your Zone creatively.

Ideas include:

• Training

• Game day

• Practice

• Competition

• Recovery

• Pre-performance routine

• Travel

• Team environment

• Personal preparation

• The moment before you compete

• Your everyday athletic routine

Don’t overthink it. We want to see your world.

INSTAGRAM CAROUSEL FORMAT

5-IMAGE CAROUSEL

Your required Instagram carousel must:

• Contain exactly five images

• Be original content created or selected by you

• Clearly feature ZentraZone

• Feature you as the participating athlete

• Reflect your sport, personality, preparation, or performance

• Visually communicate your version of “the zone”

• Use clear, high-quality images

• Follow the campaign’s approved messaging

• Include the required collaborator invitations

• Be shared to your Instagram Story

IMPORTANT

Do not tag the ZentraZone product using Instagram’s product-tagging feature.

INSTAGRAM STORY FORMAT

Your required Instagram Story must:

• Share or promote your required carousel post

• Clearly feature ZentraZone

• Tag @nil.playr1

• Tag @zentrazone_

• Include a Link Sticker to your unique ZentraZone affiliate link

• Use “affiliate link” as the Link Sticker description

• May include “Use my affiliate link for 10% off.”

PRODUCT & BRAND MESSAGING

Use only the product information and talking points provided by ZentraZone.

Keep your comments authentic and based on your own experience.

DO:

• Talk about your personal routine

• Show how you use the product

• Talk about preparation, focus, training, and performance

• Show your personality

• Be honest about your experience

• Share your genuine perspective as an athlete

DO NOT:

• Make medical or disease-related claims

• Claim ZentraZone will cure, treat, or prevent a medical condition

• Make guaranteed performance claims

• Make claims that are not supported by the approved ZentraZone information

• Misrepresent your experience with the product

• Make unsupported claims about the product

MUSIC & THIRD-PARTY CONTENT

Use original images, graphics, music, and other content that you have the right to use.

Avoid using copyrighted music, footage, images, logos, or other third-party content without the appropriate rights or permission.

Be careful of school branding policies and any restrictions that may apply to your school, team, athletic department, conference, or other organization.

STEP 4: CONTENT APPROVAL

PLAYR and/or ZentraZone may request changes if content:

• Does not follow the campaign requirements;

• Contains inaccurate product information;

• Does not properly feature or tag the brands;

• Does not include the required collaboration invitations;

• Uses Instagram product tagging;

• Does not include the required affiliate link;

• Contains prohibited or unsupported claims; or

• Otherwise does not meet the campaign guidelines.

USAGE RIGHTS

By participating in the Challenge, you agree to the applicable Campaign Release & Rights Agreement.

The release governs the rights granted to PLAYR and ZentraZone to use submitted content, your name, image, likeness, voice, and social-media content for campaign and promotional purposes.

Please review the Campaign Release & Rights Agreement before submitting your entry.

YOUR CHECKLIST

Before you submit, make sure you have completed EVERYTHING below:

☐ Completed ZentraZone affiliate registration
☐ Selected YES in the PLAYR Athlete dropdown
☐ Instagram 5-image carousel posted
☐ Carousel includes @nil.playr1 collaborator invitation
☐ Carousel includes @zentrazone_ collaborator invitation
☐ No Instagram product tag used
☐ Instagram carousel shared to Story
☐ Instagram Story tags @nil.playr1 + @zentrazone_
☐ Instagram Story includes Link Sticker to your unique ZentraZone affiliate link
☐ Link Sticker description says “affiliate link”
☐ Optional: Story includes “Use my affiliate link for 10% off.”
☐ Content follows the campaign requirements
☐ PLAYR direct message sent with the Instagram carousel link
☐ Submission completed before your individual 28-day deadline

READY?

ENTER THE ZONE.
SHOW US YOUR ZONE.

Your content could put you in the Top 5 — with the opportunity to earn cash, ZentraZone products, affiliate benefits, and ongoing brand support.

THE TOP 5

#2–#5: $500 cash each

#1 GRAND PRIZE:

• $1,000 cash

• Your own 20% ZentraZone affiliate code

• Ongoing ZentraZone product support

• One 30-serving bag of your flavor choice each month

• ZentraZone swag and gear valued at more than $300

More questions? See our FAQ or contact [email protected].

ENTER THE ZONE. SHOW US YOUR ZONE.

This article was written by Andrea Washington, Founder of PLAYR, with editorial assistance from generative AI technology.